What kind of media institution might distribute your media product and why?
In my research task I was told to look into what media institution would be interested in publishing my magazine. At first I found it extremely difficult to discover an institution which would publish my magazine and this is because, none of the well-established media institutions were responsible for the publication of any rap magazines and therefore it was a difficult task to identify one which would actually distribute my magazine. Eventually I resulted to researching individual magazines and trying to find out who it was who distributed them. I then came across the music magazine Vibe which is one that was created by Quincy Jones. He is a well-known American man who is recognised for his services in the film and music industry. More specifically he is recognised for being a record producer, conductor, arranger, composer, musician, television producer, film producer, instrumentalist, magazine founder, entertainment company executive and a humanitarian. The institution that Quincy Jones' magazine 'VIBE' is produced and distributed by is also owned by the man himself. It is called Intermedia Vibe Holdings but is also referred to as Vibe Lifestyle Network.
The institution was founded in the year of 1993 and the magazine 'VIBE' was only founded a year before that in 1992. As a result of the fact that they already distribute a magazine of the same genre, it means that they are experienced in this area of expertise and would not have a problem with doing so once again. They would also know what the audience would want and require, therefore they would be able to address any issues with the magazine and further improve it make it even better and more successful. Due to the fact that they already have connections in the industry that I would be looking to enter, I believe that the institution Intermedia Vibe Holdings would be able to expand the clientele for 'DUPPY' and as a result of this make it even more successful because they would not require a large sum of money to create connections with those around the business area my magazine would be entering into.
Intermedia Vibe Holdings is an institution which publishes magazines and digital content for hip-hop generation. As a company Intermedia Vibe Holdings offers news, music, movies, TV, Photos, Videos and blogs. Looking at my music magazine, these are all things which could be incorporated with the magazine because they are very closely related and they are also extra topics which could expand the audience which would be interested in purchasing my magazine. If my magazine was solely focused on music then it would mean that there would be a limited amount of people who were willing to purchase it. Due to the fact that this media institution would allow me to expand my target audience to a wider range of customers it would be a sensible idea to try and get them to be the ones to distribute my magazine. If this option was not successful I also decided to create a back-up plan, this media institution is call 'The Bauer Media Group'. This media institution is one which mainly focuses on both radio stations and magazines such as 'Kisstory, Kiss FM, Q magazine and 4 Music'. They would be my back up due to the fact that they are also experienced in the distribution of magazines of a similar nature to mine but they would not be as useful as Intermedia Vibe Holdings due to the fact that they are not used to distributing media of the same genre as my magazine.
The institution was founded in the year of 1993 and the magazine 'VIBE' was only founded a year before that in 1992. As a result of the fact that they already distribute a magazine of the same genre, it means that they are experienced in this area of expertise and would not have a problem with doing so once again. They would also know what the audience would want and require, therefore they would be able to address any issues with the magazine and further improve it make it even better and more successful. Due to the fact that they already have connections in the industry that I would be looking to enter, I believe that the institution Intermedia Vibe Holdings would be able to expand the clientele for 'DUPPY' and as a result of this make it even more successful because they would not require a large sum of money to create connections with those around the business area my magazine would be entering into.
Intermedia Vibe Holdings is an institution which publishes magazines and digital content for hip-hop generation. As a company Intermedia Vibe Holdings offers news, music, movies, TV, Photos, Videos and blogs. Looking at my music magazine, these are all things which could be incorporated with the magazine because they are very closely related and they are also extra topics which could expand the audience which would be interested in purchasing my magazine. If my magazine was solely focused on music then it would mean that there would be a limited amount of people who were willing to purchase it. Due to the fact that this media institution would allow me to expand my target audience to a wider range of customers it would be a sensible idea to try and get them to be the ones to distribute my magazine. If this option was not successful I also decided to create a back-up plan, this media institution is call 'The Bauer Media Group'. This media institution is one which mainly focuses on both radio stations and magazines such as 'Kisstory, Kiss FM, Q magazine and 4 Music'. They would be my back up due to the fact that they are also experienced in the distribution of magazines of a similar nature to mine but they would not be as useful as Intermedia Vibe Holdings due to the fact that they are not used to distributing media of the same genre as my magazine.
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