My target audience was both males and females between the ages of 16 and 25, this was quite an easy age range for me to target and this is due to the fact that I am in this age range. As a result of this, one of the things I did was ask myself what I would like to see in a rap magazine. This was a very good idea and I found this out later when I did my audience research using Survey Monkey. This is due to the fact that I was correct on what to include on most parts but the audience research was also an eye opening method.
The first way in which I attracted/addressed my audience was by including an application to the magazine's features. This was a good idea and was addressing my target audience due to the fact that the people in my target audience are most likely to own smart phones which means that they will be able to access the application from their phone and would be able to stay up to date with what was going on in the magazine whilst a new issue was being produced and printed. The reason I did this was that the age range of people have a lack of patience meaning that if it were just a magazine which was released on a monthly basis with a large amount of content then they would not particularly want to subscribe to this and therefore there would not be a large number of consumers for my product. Therefore I decided to make it that this magazine would be released once a fortnight and the application would be updated on a daily basis meaning that there was always new information, music and gossip for the readers of 'Duppy' to delve into. Also an application means that my media product would be one which came under the cross media bracket making it more appealing to others outside the age bracket which I was targeting. Another reason to include an application in the magazine's features was that it would allow readers to never miss a bit of information. This is because if they were to forget to purchase the magazine or bring their issue of the magazine to where they were going on a commute, they would always have a way of looking at the information that they wanted to look at.
Another way I managed to attract/address my target audience was through the use of the images I took. This is for several reasons, one of these reasons being that the brand of clothing that my model was wearing was one which is well known and recognised in both the United Kingdom and the United States of America. This brand is 'Nike Jordan' which is a very well liked brand which was created by the famous basketball player Michael Jordan. The reason I asked for my model to wear this brand of clothing was that it was one several people in my target audience would be fond of and as a result of this it would appeal to them. There is also a song by American artists Future and Drake called 'Jumpman' which was based on the brand. Another way the images would have enticed my target audience into reading my magazine was through the poses which they used. This is because I got my model to make aggressive poses which is heavily related to the genre of rap music. Hand signs and facial expressions such as trigger fingers, scowls and screws were the three I selected to use for my articles but other images were taken using dance moves such as the 'whip', the 'nae nae' and the 'dab'. These are all recognised movements and gestures to this age range which would also appeal to them meaning that they would be more likely to look further into the magazine and consider purchasing it.
A final way in which I have attracted and addressed my target audience through the aspects of my magazine was through the use of names and articles in the magazines. By this I mean which names of artists featuring in the magazine I have used, for example one of the artists I decided to include in my magazine's feature section was well known American rap artist 'Drake'. My reasoning behind this was that artists well-known and liked such as Drake are likely to attract a wider variety of people from my target audience because his music submerges genres into one and means that there would be a wider range of people interested in purchasing the magazine. The article on my double page spread in my magazine was based on an upbringing around poverty and racism. These two topics are two very sensitive ones but at the same time part of everyday life all over the world. As a result of this it meant that more people could relate to it and would want to read on and find out how the fictional artist went from the bottom of the ranking and being a victim of racism to becoming a well-known, globally loved artist. A large number of people in my target audience have aspirations of following in the footsteps of rappers who they idolise (Such as Krept and Konan) who went from being in a gang in South London to travelling the world and making music with the likes of Rick Ross and Wiz Khalifa who are highly rated rap artists in the US with very large fan bases. There are people who are involved in gang related activity as a result of their upbringing but if they could choose I doubt that they would pick that life over one where they could be successful and rich.
A final way in which I have attracted and addressed my target audience through the aspects of my magazine was through the use of names and articles in the magazines. By this I mean which names of artists featuring in the magazine I have used, for example one of the artists I decided to include in my magazine's feature section was well known American rap artist 'Drake'. My reasoning behind this was that artists well-known and liked such as Drake are likely to attract a wider variety of people from my target audience because his music submerges genres into one and means that there would be a wider range of people interested in purchasing the magazine. The article on my double page spread in my magazine was based on an upbringing around poverty and racism. These two topics are two very sensitive ones but at the same time part of everyday life all over the world. As a result of this it meant that more people could relate to it and would want to read on and find out how the fictional artist went from the bottom of the ranking and being a victim of racism to becoming a well-known, globally loved artist. A large number of people in my target audience have aspirations of following in the footsteps of rappers who they idolise (Such as Krept and Konan) who went from being in a gang in South London to travelling the world and making music with the likes of Rick Ross and Wiz Khalifa who are highly rated rap artists in the US with very large fan bases. There are people who are involved in gang related activity as a result of their upbringing but if they could choose I doubt that they would pick that life over one where they could be successful and rich.
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