Wednesday, 9 December 2015

Institution research


Townsquare Media

Formerly known as Regent Communications Inc. (until 2010), Townsquare Media is an American media company which is located in Greenwich, Connecticut. To begin with, the company started in radio. As of the 13th August 2010, after the acquisition of sister companies Gap broadcasting and GapWest Broadcasting, they were in ownership of 171 radio stations in 36 radio markets. As of its IPO date, Townsquare Media is the third largest AM/FM operator in America owning over 310 radio stations in 66 different markets. Later on in it's legacy, Timesquare Media expanded into digital publishing and marketing. Alongside this came the acquisition of the MOG Music Network, a group of former AOL Music blogs. There was also the launch of their mobile app radioPup, which is designed to broadcast their radio stations from your mobile device as well as the digital news content which also features in the application.      

Although the 'XXL Magazine' was not created by Townsquare Media, they are the institution in which the brand name lies now. In September 2014, Townsquare Media acquired XXL, King and Antenna from Harris Publications. After this Townsquare Media also ceased print publication of 'XXL Magazine' as a result of the magazine sheer success. 

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